It has been exactly one month since we launched WiseWilliams.com and in this video, I show you some of our initial search engine optimization ( seo ) results we’ve been able to achieve and a bit of the theory on how we were able to achieve them. This is in no way a complete view to how to achieve top seo rankings but I think you will find this information very useful. We’ve got more videos here and at our YouTube channel which you should subscribe to for updates.

Ok, so as an internet marketing professional, I do promote and sell products online–that’s how I make my living and provide my family with essential stuff like the  new Sonic Adventure 2 video game for my 7 year old and the various things my wife must have at Target. Could somebody explain to me what Target’s secret do to get my wife to spend a minimum of $100 per visit when she just goes to get one small gift for a kids birthday? Masterful psychological sales going on there.

Anyway, the online marketing video above is simple and effective in selling a product. Too many marketers get hung up in creating fancy, broadcast quality video to engage with customers online. The reality is that most consumers see right through that and relate much better to the “home grown” style of video marketing offered by non-professional producers using non-professional talent–which I qualify for on both accounts.

I recently conducted a survey on LinkedIn where I asked professional marketers who use online video to promote products if they use only broadcast quality video or amateur quality video. The overwhelming majority use the hi-end stuff. In my opinion, and based on real results, I would say to try the home grown approach for a change–you’ll be amazed with the sales results.

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On Thursday, I posted a short video tutorial on the basics of how to use Google’s search marketing research tool. After I posted that video, I had a conversation with a client and during that conversation I realized one very important point that I’d like to share with you in this video. It is critical you understand that the results provided by the keyword research tool are exactly what people are typing to find your products/services. Even if the phrases do not make any grammatical sense, use them as is to be most effective in your search optimization – SEO – efforts. So, please, watch this video and I guarantee your search marketing program will be much more effective.

How can I help you?

This year, I’ve had the honor and privilege to launch some brand new online marketing campaigns for some really awesome companies. I am truly grateful for my clients. As I’ve crafted these Internet marketing initiatives for my clients, I began to realize that I’m still using many of the same techniques I used way back when I first started my career back in 1994. And, guess what? They still work today!

Think back to 1994. Most likely, you were not thinking much about Internet marketing at that time. In fact, you probably did not even have an email address. In 1994, SPAM was something you ate for breakfast and “the web” was something you frantically brushed off your body after it wrapped itself around your face as you walked through it on your way our your front door. Terms such as Google, URL, AOL, HTML, Yahoo, EBAY, DSL and DOT COM were not part of your vocabulary. In 1994, I began my career as an Internet Marketer. If you remember using a 300 baud modem to connect to the Internet and Alta Vista to search The Web–you were right there with me.

So, now, in 2009, we have different names for the tools and services we use, but the job of Internet marketing is quite similar to what it has always been. Here’s what it boils down to:

1. First, choose a product or service that is desired by a target group of consumers
2. Develop Unique Selling Propositions for your product or service
3. Intimately evaluate and honestly stack yourself up against your core competition
4. Leverage ALL facets of Internet Marketing especially viral marketing techniques
5. Use offline marketing to support your online business
6. Define and measure key success indicators on a weekly and monthly basis
7. Report information to sales, customer service, merchandising and supply chain vendors
8. Make constant, never ending, efficiency improvements (i.e. optimization)
9. Develop mechanisms for involving your customer-base in providing input
10. Get everyone involved into the online marketing and sales effort

The point of this is simple. Don’t get overly caught up in all of the hyperbola surrounding “new” and innovative ways to reach your customer base online or, for that matter, offline. Should you use new Internet marketing vehicles such as Facebook, Twitter, YouTube, Blogs, mobile phone marketing and more to support your efforts? Absolutely! Just make sure you don’t miss out on any of the core foundational marketing techniques that have worked for decades. Even GIF banner advertising has a place in your strategy–trust me.

Let me know how I can help you…