Last night, I had the pleasure of speaking with my friend Steve Soucy one of the hosts of the Sue and Steve Show. As we were talking and brainstorming ways we could reach out and help as many people as possible to change/improve their lives or simply earn some extra cash, we began to discuss how to best market our message and positively influence as many people as possible. It’s a simple concept yet a BIG idea–allow me to explain.
It really boils down to one subtle, yet extremely powerful, marketing concept that can be summed up with this single statement:
“Anyone can effectively promote you–except you.”
It’s a concept we often overlook when creating our “oh so special” marketing campaigns. Yet, this is arguably the single most POWERFUL force and most EFFECTIVE tool we have as marketers. The question we should all be asking ourselves is, “How do we encourage other people, companies and groups to “spread the word” about our products/services?” To take it one step further, look for influential leaders, broadcast personalities, social media evangelists and others to buy into our vision and become your CHAMPIONS.
Sue and Steve Show
You already do this without even thinking about it in every day life. Every time you recommend a restaurant, movie, hair stylist, dentist, etc (to a friend) you are essentially being “the champion” for that product or service. And, your recommendation is infinitely more valuable than a sponsored advertisement. This is so basic, you’re probably bored at reading this post.
Please share your experiences (by commenting below) with “testimonial-based” marketing programs. What are the hurdles you’ve had to overcome? What successes have you had?
Let me know how I can help you…
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